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  • MELISSA HUTTON

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    I've had the opportunity to collaborate with Benefit Cosmetics on a variety of marketing and educational projects for their internal and external audiences. The work shown here was created using Benefit's extensive library of assets (plus a few of my own).

    Window display: Designed for Valentine's Day, Mother's Day, and Benefit's Brow Bar Services.
    Corporate Induction Guide: A guidebook used to educate new employees on the Benefit brand and prepare them for a career at corporate headquarters worldwide.
    Benefit Boutique Guide: A guidebook used to educate new employees on the Benefit brand and prepare them for a career in Benefit's Boutiques worldwide.
    Benefit Beauty Guide: A guidebook used to educate new employees on the Benefit brand and prepare them for a career in Benefit Shops worldwide.
    Animated GIFs: These spots were used across all of Benefit's social media sites to promote their 4 new brow looks.
    Marketing Brochure: A five panel piece showcasing Benefit's 4 new brow looks.
    Training Cards: These cards were designed as an education tool for employees new to the travel sector of the Benefit brand.
    Brow Services Menu: Designed for in-store lightbox displays.
    Marketing Brochure: A five panel piece showcasing Benefit's top 5 best selling beauty products in China.
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    Awareness Brochure: This 9 panel foldout was designed to bring awareness and encourage employees to participate in Benefit's annual Bold is Beautiful project, a month long campaign that raises money for charities that support women and girls.
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